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Radio 1 OneMusic
The OneMusic website - www.bbc.co.uk/radio1/onemusic - is the premier online destination for aspiring musicmakers and industry officiandoes in the UK. As part of a re-design planned for launch in October 2003, the highly successful and busy OneMusic team approached Getfrank with a proposition: can you bring the process of learning how to successfully make, publish and promote music to life?
 OnerMusic designs

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Click the numbers to see further illustrations from this project.
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Solution

The result of Getfrank's creative response is "Industry Escapades", an interactive guide to the roles, jobs and opportunities within the music industry that aims to explain the labyrinthine complexities of the business to people seeking a way in. Distinctive illustration, simple animation and compelling content bring the issues and difficulties of achieving much sought-after success in the music business to life.

Outcome

Built quickly and to a modest budget, Industry Escapades will be live on the new OneMusic site in September 2003.

"It was GetFrank's methodology that impressed us first. Then when we had a beginnings of an idea we wanted to produce we met up with them. They were able to take that idea, build on it and produce an effective game that met our objectives and looked great."

Andrew Barron, Content Producer, Radio 1: OneMusic

:: www.bbc.co.uk/radio1/onemusic
:: other BBC case studies
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