The Beatles - Eleanor Rigby

How do you modernise the world’s most famous pop group without alienating the fans?

The Beatles compilation album "1" comprises all 27 number one singles. EMI wanted to launch it on their first and only official website, and commissioned a number of leading design agencies - Getfrank included - to concept interactive experiences that reflected the singles.

Click the numbers to see further illustrations from this project.

Solution

Getfrank designed an interactive quiz to give fans the opportunity to show off their knowledge. We brought the atmosphere of the pub into their computer. The tension of the time counting down as players progress through audio, visual and quick fire rounds is reminiscent of an evening down the local propping up the trivia machine.