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How do you bring the subject of apathy to life?
In a reader survey, The Financial Times discovered people were much more apathetic about the Internet than expected. They termed these people e-apathetic and wanted to put out a press release online with the news to encourage greater usage of their website FT.com. |
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Create something unexpected Getfrank developed a simple quiz, similar to those you find in magazines. It determined what 'type' of person the user was. We then shocked them with a visual illustration of what that meant. This was achieved successfully within the strict boundaries of FT's brand guidelines. |
Outcome "The FT.com micro-site looks fantastic. We are very pleased with the quality of the site and I'm still marvelling
at the speed with which you carried it all off and your crew's dedication to the task at hand." :: client list |
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© 2005 GETFRANK at Cognitive Applications Ltd. All rights reserved. |