How do you market emotions through a computer?

Sony have developed a new set of headphones aimed at the youth market. They can reflect the wearer's mood simply by changing the coloured clips on the side.

Keen to reach the target market with the latest technology, Sony had the problem of trying to convey a brand ethos of emotion, through a computer.

Click the numbers to see further illustrations from this project.

Let the audience wear their hearts on their sleeve

People are generally most emotional when they interact. So to illustrate the brand, we developed an online communicator where users could meet up with friends and let go of their feelings.

To avoid the difficulty of trying to express emotions simply through type we developed a visual and audio display which directly feeds the typed conversation with emotion.