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Westway Development Trust
The Westway Development Trust - formerly the North Kensington Amenity Trust - is a community charity that provides a range of sports facilities, community amenities and other services to local residents in West London.

Getfrank was approached with a clear ambition to change the way their organization was perceived, both locally and more nationally. The stated requirement was to originate a new identity and branding collateral in anticipation of a planned name change, to re-design the existing web presence, and to architect and deliver a series of functional extensions that would bring their site in line with modern capabilities and potentials.
Wesyway homepage

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Solution

Getfrank successfully created a new identity for the renamed Westway Development Trust and all associated branding collateral, producing an identity as effective and memorable online as offline. A new website design was produced in tandem with the brand development, dramatically enhancing the online profile of the organsiation, allowing them to showcase the depth and unusual diversity of their offering. Complementing the brand and website development was a tranche of technical development, using Frank to create a bespoke, cost-effective content management system that allowed Westway to easily and quickly manage all the content of their site through a single interface.

Outcome

The Westway Trust have a new modern identity, a new name, and a dynamic, flexible website that has exceeded their expectations in terms of design sensibility and technical sophistication. On the basis of the quality and service Getfrank were able to offer, Westway have come back and requested further additions and enhancements to the site, which will go live in April 2003.

:: www.westway.org
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