Financial Advice. The Frank Way.

Frank is reshaping the future of financial advice for the middle class. He’s a fresh alternative that combines powerful AI, human insight, and a personalized command center—built to give you smarter, faster, and truly unbiased guidance, without the B.S.

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How It Works

Simple, fast, and customized.

step 1

Connect Your Financial Accounts

Securely link your accounts – or add them manually. Frank only sees what you choose to share. During onboarding, we’ll walk you through the setup and show you how to get the most from Frank.

Step 2

Meet Your Advisor

Schedule your first one-on-one meeting with a financial advisor. They’ll help you understand your options, talk through your goals, and make a plan that fits your life.

step 3

See Where You Stand and What to Do Next

Frank gives you a clear view of your finances and highlights smart, personalized steps to help you manage your money better — right now and over time.

step 4

Ask Questions,
Get Answers

Whether you're making a big decision or just checking in, you can log in anytime to chat with Frank and get guidance tailored to your life.

Is Frank

Right For You?

Frank’s for people with real lives and real questions. If any of these sound like you, you’re in the right place!

Joan & David, 67 and 69
Retired Teacher and Consultant in San Francisco, CA

Joan just wrapped up her career as a public school administrator. David still consults part-time in the healthcare space. Together they bring in around $210K a year between David’s work and Social Security, but they’re navigating mismatched retirement timelines and rising Bay Area costs.

Biggest questions:

  • When should David fully retire?
  • Should we downsize or stay put?
  • How do we draw down our accounts without running out of money — or overpaying in taxes?
Priya, 34
Product Manager in Seattle, WA

Priya makes $190K working at a late-stage startup and receives equity on top. She’s already maxed her 401(k) and HSA and has a six-figure savings cushion. But now she’s stuck — unsure where to go next with her growing income.

Biggest questions:
  • Should I invest in a taxable account or buy real estate?
  • What should I do with my stock options?
  • How much risk is too much now that I have more to lose?
Marcus & Lana, 45 and 44
Dual-Income Professionals in Minneapolis, MN
Marcus is a CPA earning $140K; Lana’s a nonprofit director earning $115K. They’re financially engaged — spreadsheets, FIRE blogs, the works — but life is getting more complex with two teens and aging parents entering the picture.
Biggest questions:
  • Are we saving enough for college and retirement?
  • Can we afford to help our parents financially?
  • What are we missing that could trip us up later?
Ellie, 43
Healthcare Project Manager in Raleigh, NC
Ellie makes $125K managing operations for a hospital network while raising two kids and supporting her aging father, who recently moved in. She’s feeling the squeeze from all sides — career, kids, caregiving — and doesn’t have time to dig into every financial decision.
Biggest questions:
  • Should I refinance or move?
  • How do I balance college savings with my own retirement?
  • Am I doing this right — or setting myself up for stress later?
Kevin, 55
Operations Director in Dallas, TX
Kevin earns $165K managing logistics for a regional food distributor. He’s the first in his family to build serious wealth and has been maxing his 401(k) for years. With retirement coming up fast, he’s starting to question if he’s truly on track — and he’s wary of traditional advisors trying to sell him products.
Biggest questions:
  • Am I really ready to retire?
  • Do I need long-term care insurance?
  • What happens if the market takes a dip right after I quit working?

A financial advisor who gets you. Finally.

Got Questions?
Ask Frank.

Big decisions don’t always wait for office hours. Frank’s always here — ready to run the numbers, weigh the tradeoffs, or give you a second opinion. No delays, no distractions — just guidance you can trust.

Frequently Asked Questions

Who is SmartPath and how is it connected to Frank?
Who are the humans behind Frank?
Can I trust AI to give me financial advice?
How is Frank different from ChatGPT or other AI chatbots?
How is Frank different from a typical financial advisor or wealth manager?